Decodo, formerly Smartproxy, rebrands to offer advanced web data tools as of April 22, 2025, targeting enhanced scraping and proxy solutions.
On April 22, 2025, Smartproxy unveiled its rebranding to Decodo, signaling a bold leap toward a comprehensive web data solutions platform. This shift introduces tools like the Universal Scraper and an AI-powered parser. These innovations target the growing demand for efficient data extraction—combining proxy services with advanced scraping APIs to tackle dynamic content and anti-bot defenses.
Decodo’s rebranding reflects a strategic evolution from a proxy-focused provider to a broader data-as-a-service platform. The company’s website touts a "new chapter" in proxy and scraping solutions, aligning with industry trends where AI and automation are reshaping data collection. This move positions Decodo to meet the needs of a data-driven market, expanding beyond its traditional proxy roots.
The Universal Scraper and AI-powered parser headline Decodo’s new offerings, designed to tackle challenges like dynamic content and anti-bot measures. These tools promise streamlined data extraction with integration options and user-friendly guides, hinting at a focus on automation and accessibility. While specifics are limited, mentions of SERP scraping APIs suggest specialized capabilities for advanced users.
Current Smartproxy users can expect a seamless transition with no disruptions, plus access to these enhanced tools. From market research to price monitoring and machine learning, Decodo’s upgrades could simplify workflows on complex websites, offering a competitive edge. The full scope of these benefits, however, awaits further rollout details.
Decodo claims " 30% off on all solutions with the code DECODO30" on the homepage of their official website.
Details about the new tools remain sparse, with updates confined to Decodo’s website and social media. No major tech outlets have covered the story, and the absence of a detailed press release or timeline leaves questions about the tools’ launch and capabilities. This uncertainty may temper expectations until more information emerges.
Decodo’s shift from Smartproxy is a smart play in a crowded field, mirroring the industry’s pivot toward AI-driven, all-in-one data solutions. The Universal Scraper and AI-powered parser could raise the bar for web scraping, especially if they deliver on tackling anti-bot hurdles
While Decodo bills strictly by traffic volume, GoProxy’s unlimited hourly/daily plans provide predictable, cap-free usage ideal for bursty or large-scale jobs like web scraping. Explore GoProxy’s unlimited residential proxy plans and contact us to get your 1-hour trial for $20 today!
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